Iconic makeup trends define every era. Gen Z makeup trends are no different. For the longest time, the 90s and early 2000s were ruled by Y2K makeup, which wasn’t exactly subtle. Frosty blue eyeshadow, thin eyebrows, and glossy ombre lips were some of the hits. Although we can see some legendary makeup trends returning, how will Gen Z do their makeup in 2024?
5 Most Popular Gen Z Makeup Trends in 2024
Discover the latest Gen Z makeup trends that take the beauty scene by storm. From vibrant colors to embracing natural beauty, let’s explore the top 5 looks shaping makeup routines and social media feeds in the Gen Z era.
1. Clean Girl Aesthetic
One particular trend that took Gen Z makeup by storm was the “clean girl aesthetic.” It essentially is the no-makeup makeup look rebranded, with a fresh, natural, and minimalist approach to makeup and beauty. The main objective is to achieve that dewy glow while using makeup that enhances your natural features. The clean girl aesthetic has a light blush, a warm, bronzy contour, thick brows, and a clear or nude lip.
2. Bedazzled Eye Makeup
Gen Z’s obsession with HBO’s Euphoria also bled into makeup trends in 2024. Maddy’s brazen eyeliner and rhinestone eye makeup had its fair time on TikTok. The aim is to experiment with different crystal kinds, sizes, models, and colors and then apply them to various parts of your face and eyes. Just make sure to use a skin-friendly adhesive or glue!
3. Blush All Over
Everyone, including Gen Z, raves about the Rare Beauty Soft Pinch Liquid Blush. The essence of this trend is to apply a healthy dose of blush to the usual cheek and extend it along the cheekbones and to the forehead, nose, chin, and temples of your face.
4. Glazed Skin
Yes, a Gen Z makeup trend will make you look like a Krispy Kreme Donut—popularized through social media by Hailey Beiber, who revealed several of her skincare secrets to the public in a video posted on her YouTube channel last year. This look is about hydrating your face to the moon and using products that provide a luminous and naturally sun-kissed finish. As skin is the center of attention, use products rich in antioxidants and face oils for a rejuvenation effect.
5. Gym Lips Trend
The viral gym lips trend on TikTok is a sane way to achieve the lip filler look. Instead of fillers, you use a nude lip liner that suits your skin color to overline and enhance your lip shape. This method was endorsed by makeup artist Kerri Anne Sewell, who gained a large audience. She used Mac’s Spice, Charlotte Tilbury’s Pillow Talk, and Rare Beauty lip liners for that no-filler-filler look.
TikTok has become the go-to source for Gen Z consumers seeking the latest trends in the beauty world. Gen Z’s influence reshapes the beauty industry, with TikTok as the primary platform for emerging color cosmetic trends. The younger generation is driving a beauty revolution that emphasizes self-expression and authenticity.
Final Wrap:
Whether experimenting with bold colors or celebrating your natural beauty, remember that makeup is a form of self-expression. Make the most of the trends that resonate with you, and let your unique style shine. The future of beauty is diverse, dynamic, and undoubtedly inspired by the innovative spirit of Gen Z.
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